The company’s flagship product, UniSteps, offers campus and city navigation, social engagement features, and a Pay-Per-Step (PPS) advertising model. It helps students feel more connected while enabling local businesses to attract student foot traffic.

Unifying Services Ltd was set up by Bradley Lewis Bunce who has a background in Computing with Creative Design from Cardiff Metropolitan University. There, he worked closely with the Centre of Entrepreneurship and started the Unifying Services journey.