![Lady sitting in chair hugging a cuddly toy](/sites/default/files/styles/large/public/2021-10/1_Sunrise%20resident%20with%20HUG.jpg?h=bd907a81&itok=pnA-ZPWJ)
HUG by LAUGH® project
Design researchers at Cardiff Metropolitan University have created a ‘HUG’ product which is designed to provide comfort and increase wellbeing in people living with advanced dementia.
It has a beating heart, plays music, and it has weighted limbs that give the sensation of giving and receiving a cuddle.
In a care home study, people who used the HUG for six months showed an 87% increase in their wellbeing.
Civic mission
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